ING Direct doublespeak
I have a savings account with ING Direct. I got a funny email a couple of days ago:
“Dear Mr Taggar
We’re writing to advise you that this month the Bank of England raised the base rate from 4.75% to 5.0%.
At ING Direct we want to offer all our customers a consistently good rate. On this occasion this means we have made the decision to maintain our ING Direct Savings Account interest rate at 4.75% AER*.
While some people may be willing to follow headline-grabbing rates, we know from talking to our customers that the majority prefer their savings to be earning consistently and want to relax knowing they don’t have to constantly check Best Buy tables. “
What? A brilliant example of doublespeak, it’s really funny how they frame not increasing my saving rate as being in my interest. I wonder if they value ‘consistency’ as much when rates head back down.
Filed under: Uncategorized | 1 Comment