Justin.tv has just launched.

It’s the first 24/7 reality internet tv show where the host is not tied to a fixed PC webcam. This is from the same guys who founded Kiko, the online Ajax calender (a previous Y Combinator company).

Briefly, what’s special is these guys have developed a cost-effective way to broadcast video 24/7 to the internet, which is a non-trivial problem to solve. The implications are huge – citizen journalism has potentially entered a new level.

Anyway, I’m bullish on this venture, because:

1. This team has the right experience. Kiko was great software, which managed to hold its own vs. the competiton (ignoring Google Calendar). I personally know the guys and think they have all the important skill sets covered in the founding team. They are a dedicated and very talented bunch.
2. I think this is interesting. Despite the sceptics saying it won’t be interesting to watch a “normal guy” 24/7, it becomes surprisingly addictive, exactly the same way that we watch normal people on Big Brother.
3. This technology is pretty special. Being able to broadcast around the clock, whilst moving around, opens up a whole lot of possibilities for journalism.
4. The ‘platform’ that Justin.tv is enabling is huge. We can all basically become our own tv channel.
5. It’s slightly crazy.

Anyhoo, we’re going to be on Justin.tv at 1.30pm Pacific Time, which is 8.30pm UK time. Message me if you’re watching! (email kul at auctomatic dot com, or via text at +1 415 612 0117).

Nice.